THE CLIENT: Nancy’s Probiotic Foods | THE TEAM: Flint Design Co.; Catherine Healy, Creative Director; Hogan Johnson, Development Director; Shannon Prichard, Designer (Oatmilk Redesign) | THE PARTNERS: Jeff Foster, Illustration; Charlotte Day, Illustration; IntroPDX, Copywriting | MY ROLE: Concept Generation, Lead Design, Illustration Art Direction, Creative Direction & Design Support (Oatmilk Redesign), Print Production, Print Vendor Coordination
Redesigning a legacy brand and Pacific Northwest legend. Full project details coming soon!
The redesign of 2018 needed to capture new audiences and re-engage the brand’s loyal following in a newly competitive market. It was crucial to maintain the legacy that the brand had built up over the last several decades.
The brand’s roots as a local creamery provided endless inspiration for brand storytelling and illustration.
Educating consumers on probiotics in a simple, engaging way was one of the main challenges of the brand redesign.
I provided creative direction and design support on the Oatmilk redesign, as well as art directed new illustrations that captured the fresh, vibrant flavors.