THE CLIENT: WillaKenzie Estate, Jackson Family Wines | THE TEAM: Flint Design Co.; Catherine Healy, Creative Director; Hogan Johnson, Development Director | MY ROLE: Concept Generation, Lead Design of a Master Label, Print Production
Portfolio Photography by John Valls Studio
I had the opportunity to refresh a logo and label design for a brand my boss had originally designed in the 90s. Full project details coming soon!
There was a lot of symbolism and meaning built into the original design, which gave me a solid foundation for reimagining it for the current market.
The master design established a strong base for a broader tier program carried out by their in-house team.